Ad Campaigns
Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign
Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.
To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.
Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”
The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
