Ad Campaigns
Ganguly delivers DTDC value
MUMBAI: DTDC Express has launched its new integrated brand campaign featuring its brand ambassador, former skipper of the Indian cricket team Sourav Ganguly.
The new brand campaign with Sourav Ganguly at its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety & security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that ‘Goes Beyond the Parcel’.
India is a progressive nation with several untapped aspirations & dreams. Through prime minister Narendra Modi’s vision of ‘Make in India’, logistics is acting as the central force of connecting people to help realize their aspirations & dreams like never before.
Highlighting DTDC’s philosophy behind its positioning, DTDC Express Limited executive director Abhishek Chakraborty said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realize their pride & ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”
He further goes on to add, “DTDC is a brand that is built on a ‘Humane Ethos’ that resonates directly with its vast network of more than 10,500 Franchisees spread across 11,000 pin codes across India and 20 countries worldwide. DTDC’s Technology driven innovations have further propelled greater customer satisfaction by providing End-to-End Solutions starting from E-Fulfilment to digitised last mile delivery. At DTDC, we define progress by consistent endeavors of raising our standards of operational quality to achieve service excellence through Hi-End automation. This enables DTDC to bring about a transformation in the way it delivers parcels across its network”.
Therefore, DTDC builds a strong resonance through Technology with a Human Connect to serve its customers across categories like B2B, B2C & C2C. Publicis has developed & designed this brilliantly beautiful concept around ‘Going beyond the Parcel’.
Publicis South Asia MD CCO Bobby Pawar explains, “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box. We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’
This Brand Campaign consists of a 90 seconds Film and a series of shorter edits directed by Luv Kalla & his team from Bubblewrap Entertainment. The film has effortlessly brought out a massive canvas that brings out the scale and the extent of DTDC’s operational landscape. The director has effectively managed to bring out the warmth by capturing feelings & emotions of people from different regions across the country that would include small towns in the interiors of India coupled with bustling warehouses in the heart of urban India. The lyrics of this film have been crafted by Srijan Shukla and the soundtrack has been composed by Rajiv Bhalla.
The new brand campaign has been rolled out in the form of a TVC, which is also being played at Cinema Multiplexes & Outdoor advertising nationally. This film is also being digitally amplified via DTDC’s official social media channels like Facebook & YouTube.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
