Ad Campaigns
“Games24x7 Foundation expands Wheels of Change for youth cricket empowerment
Mumbai: Games24x7 Foundation, a not-for-profit arm of Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, has announced expansion of its flagship program, ‘Wheels of Change’, by offering aspiring children a unique opportunity to witness the thrill of a cricket match, fostering a spirit of inclusivity and empowerment.
As part of this initiative, the Games24x7 Foundation under its Wheels of Change initiative will engage with NGOs and sports academies across six Indian cities to offer enriching experiences for youth and aspiring athletes from underserved backgrounds. Throughout the TATA IPL, 60 plus aspiring young students from notable NGOs and academies including Hope Kolkata Foundation, Academy of Pathans in Lucknow, Aravalli Cricket Academy in Jaipur, JCH Cricket Academy in Ahmedabad, Victory Sports Foundation in Chennai and the Sports Coaching Foundation in Hyderabad will experience the electrifying atmosphere of a live TATA IPL T20 cricket match. Notably, My11Circle, Games24x7’s fantasy gaming platform, is the Associate partner of the IPL for the next five years.
Speaking about the initiative, Games24x7 co-founder & co-CEO Bhavin Pandya said, “Games24x7 Foundation is focused on driving meaningful interventions to empower the country’s youth to aspire for a brighter tomorrow by providing them with resources and opportunities they need to succeed. We believe that this wouldn’t just be a memorable experience, but an inclusive one that fosters a sense of possibility in the children who witness their heroes in action during the match. By witnessing the determination and passion of cricket players as they strive for success and gracefully accept the outcomes, inspires to set goals, work hard, and handle both success and failure with grace and humility.”
The ‘Wheels of Change’ initiative by Games24x7 Foundation reflects its steadfast commitment to create a lasting positive impact for future generations. Launched in January, the initial phase of the program focused on providing over 1000 bicycles to reduce the distance barrier for girl students accessing higher education in remote districts of Maharashtra.
Games24x7 Foundation stands strong with its parent organisations’ previous collaborations with Kailash Satyarthi Children’s Foundation (KSCF), Hemkunt Foundation, Christel House and many more non for profit organisations driving impactful initiatives. Notably, Games24x7’s partnership on a child trafficking study with the Kailash Satyarthi Children’s Foundation lending their tech for good brought forward a tool for KSCF and its partners to analyse data collected from the vulnerable children in real-time. These initiatives lay the foundation for meaningful change in countless lives across the nation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
