Galaxy Surfactants encourages sustainable personal care habits

Mumbai: Specialty chemicals company Galaxy Surfactants has launched a new campaign called #OldHabitsNewForm urging the present generation to look back at and take inspiration from the ancestors’ good personal care habits to move towards a sustainable future.

The campaign calls for reviving the age-old, traditional formats such as carrying paper soaps when travelling, using all-in-one shampoo bars for healthy hair and scalp, and brushing with toothpowders, which are not only convenient to use but also offer a sustainable alternative to current personal care practices.

Galaxy Surfactants has been enabling the revival of healthy sustainable living by consistently bringing in environment-conscious product formulations such as Galaxy’s mild surfactants, syndets, and transparent bathing bars among others.

Commenting on the campaign launch, Galaxy Surfactants, promoter and managing director, U Shekhar said, “The modern-day consumer is well-informed and aware of self-responsibility towards sustainable living. Our #OldHabitsNewForm campaign is an effort to derive inspiration from the environment-conscious lifestyle practiced by the older generation that now serves as benchmark template in modern-day personal care innovations.”