MAM
Future Group’s Kosh Oats partners Indian Railways
MUMBAI: The catering service providers in Indian Railways has partnered with Kosh Oats, a premium oats grain brand by Future Consumer Limited to serve nutritious meals to Rajdhani and Shatabdi travelers.
Oats are a source of high dietary fiber, protein and energy as compared to plain wheat atta, hence in-train parathas will be made & served using Kosh Wheat + Oats Atta.
Future Consumer Limited head – business strategy and marketing Rahul Kansal says, “With our products one can include oats to prepare any type of food be it breakfast, lunch or dessert making it high in nutrition and flavor.”
Kosh Wheat + Oats Atta parathas are currently provided on select Rajdhani and Shatabdi train routes where meals are served as a package with the ticket and will end on 14 August 2017. During this association, Kosh Wheat + Oats Atta parathas will be served to approximately 4.5 lakh travelers in a month. In addition to this, travelers will get an exclusive discount voucher of Rs.50 on Kosh Wheat + Oats Atta.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
