Ad Campaigns
Furlenco rolls into Kolkata with a bold and innovative ad strategy
Mumbai: Furlenco, has expanded its operations to Kolkata, marking its foray into the eastern region. This move aligns with the company’s mission to provide hassle-free, premium furniture rental solutions to urban dwellers. With a customer base exceeding 300,000 across more than 25 cities, Furlenco has established a strong presence in Bengaluru, Mumbai, Delhi-NCR, Hyderabad, and Pune.
To celebrate its entry into Kolkata, Furlenco has launched a distinctive taxi-top advertising campaign, embracing the city’s rich culture. The initiative transforms the iconic Kolkata taxis into mobile billboards showcasing Furlenco’s premium furniture range. Featuring furniture setups atop the vehicles, the campaign highlights the comfort and convenience offered by the brand’s rental solutions, aiming to engage the city’s diverse audience and boost brand visibility.
Furlenco CEO & founder, Ajith Karimpana stated, “At Furlenco, our goal has always been to simplify urban living by offering stylish and sustainable furniture solutions that adapt to our customers’ needs. With Kolkata joining our growing network, we are excited to empower more people with the freedom to create comfortable and functional spaces without long-term commitments.”
With shifting consumer preferences, rental solutions are increasingly becoming the preferred choice for urban dwellers who value convenience and flexibility over ownership. Furlenco’s subscription-based model removes the burden of upfront costs, heavy deposits, and logistical challenges, allowing customers to adapt seamlessly to their evolving needs.
As a pioneer in the furniture rental industry, Furlenco remains committed to its core values of convenience, affordability, and sustainability. By providing stylish, sustainable, and cost-effective furniture options, the brand is redefining urban living across India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
