Brands
From moon to marketing: Brands amplify Chandrayaan 3’s victory
Mumbai: In a remarkable triumph, ISRO’s Chandrayaan 3 mission achieved resounding success, marking a significant stride in India’s lunar exploration endeavors. This mission showcases ISRO’s unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.
To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.
DBS Bank
Paytm Money
Ashwin Sheth Group
BN Group
Venture Catalysts
U&i World
Tata Steel
The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.
PregaNews
Sunbean
Sunfeast Farmlite
Teen Patti Gold
Zero Zero India
Varmora
Flamingo
Keshroot
2baconil
India is waiting for a safe landing of #Chandrayaan3 ??#Moonmission #moon #IndiaOnMoon #indiaatmoon #IndiaMakesHistory ISRO #Chandrayaan3Landing #MoonLanding #lunarlanding pic.twitter.com/rhNYUbaCl5
— 2baconil (@2baconil) August 23, 2023
The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.
Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)
Wiggles
Mad Over Donuts executive director and CEO Tarak Bhattacharya
It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India’s relentless pursuit of scientific excellence. Here’s to dreaming bigger and more successes to celebrate India! Jai Hind!
Starbucks
Pepsi
Sting
Mountain Dew
7Up
Lay’s
Kurkure
KFC
Tic Tac
Kellogg’s
Audible
Written by: Ryan S Walters and Narrated by: Kevin Kenerly
Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.
Written by: Bobby Akart and Narrated by: Chris Abernathy
The gripping trilogy from a master storyteller – Bobby Akart, the Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.
Written by: Carey Rockwell and Narrated by: Charles Constant
The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking, the cadets can either solve this mystery fast or face unforeseen circumstances.
Star Wars: The High Republic: Path of Vengeance
Written by: Cavan Scott and Narrated by: Emily O’Brien
There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.
Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer
The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge – an alien enemy called Incarnate – who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut – the main character of Infinite Odyssey.
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
