Ad Campaigns
French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart
Mumbai: French Essence, a premium perfume brand known for its best in class, is thrilled to announce an exciting new campaign #ContestAlert “Unlock Europe with French Essence” in collaboration with Flipkart. Customers who will be purchasing French Essence perfumes for Rs. 1399 on Flipkart are eligible to enter a draw for a chance to win an unforgettable trip to Europe starting from 5 June till 5 August 2024.
With this campaign, French Essence collaborated with Flipkart to reward their loyal customers and enhance their shopping experience with the allure of a chance to enjoy an unforgettable trip to Europe. Customers can participate by purchasing any French Essence product through Flipkart’s platform. This unique offer not only enhances the joy of purchasing a signature fragrance but also brings a chance to fulfill their dream of exploring Europe within reach.
French Essence CMO Nidhi Gupta shared her enthusiasm about the campaign, stating, “We are delighted to bring this incredible opportunity to our valuable customers. Our main motto is to provide our alluring and captivating fragrances which are crafted with the finest ingredients, inspired by the elegance and romance of France. With this campaign, we want to offer our customers a once in a lifetime grand opportunity to experience Europe’s old-world culture and scenic beauty firsthand”
The idea behind the partnership with Flipkart, known for its rapid growth and innovative approach to e-commerce, always provides a best-in-class, seamless and customer-friendly shopping experience. Partnering with Flipkart allows French Essence to leverage this robust platform to reach perfume enthusiasts nationwide and give them an exciting opportunity to a wide range of audiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
