Ad Campaigns
Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’
Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.
The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices. The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.
Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
