MAM
FreeCharge appoints Sudeep Tandon as chief business officer
MUMBAI: Online platform FreeCharge has roped in Sudeep Tandon as its chief business officer to further strengthen its senior leadership team.
Based out of Mumbai, Tandon will closely work with FreeCharge CEO and co-founder Kunal Shah.
Tandon’s appointment will enhance the corporate strategy and strategic alliances of the company.
Shah said, “FreeCharge is at an exciting stage post acquisition by Snapdeal and we are expanding management bandwidth to reach to next level. Tandon was key advisor during early days of FreeCharge and has deep understanding about the brand’s vision. His process-orientated approach and continuous push for innovation will strengthen our execution. I believe Tandon’s capabilities will help us leap ahead and bolster our vision.”
Tandon comes with over eight years of experience in telecom, technology strategy, product and business development. He has been associated with brands like Samsung, Cisco and Cartesian in the past.
Prior to FreeCharge, Tandon was an engagement manager at Cartesian, a telecom, media and technology (TMT) focused strategy consulting firm. At Cartesian, Tandon led several client engagements with a particular focus on solving strategic challenges for mobile network operators globally.
Tandon added, “I am excited to re-join FreeCharge as it is an enthusiastic workplace always experimenting with futuristic ideas and dipping hands into verity of variants like electricity and gas payments. I look forward to play an active role in this endeavour and innovate more and more.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
