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Former PepsiCo India’s David Pross joins Elite Pro Basketball League as chief advisor

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MUMBAI: David Pross has joined the Elite Pro Basketball, a first of its kind in India a 5×5 Pro Basketball League as an advisory board member for the league. Having worked in various countries across the globe, David Pross with all his experience will help the team in planning and executing the league. Organized by Elite Sports India (ESI), it will attract top players, coaches across India and will have the highest salaries in the Indian basketball circuit.

Pross ESI said someone who has a great idea of the Indian market as he has launched his fourth new business initiative in India with Mobile Global Esports (MOGO).   He also led the financial development of PepsiCo’s investment in India. This project achieved the first new launch of a global brand in India in 15 years, a market previously closed to investments by foreign consumer product companies. In his stint with R. J. Reynolds Tobacco Company, he managed to gain government approval, environmental clearances and the industrial license for the only new foreign investment in India’s tobacco industry in 75 years.

Pross said, “Elite Pro Basketball gives the most exciting players in India a chance to prove their skills and create a dynamic showcase for the way basketball should be played — a fast-paced, nothing conceded, score-at-will game of the best.”

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 Elite Pro Basketball CEO Sunny Bhandarkar said, “Having someone as experienced as Mr Pross will certainly help us immensely. His inputs will be crucial in making this a World class league, our initial conversations have already been beneficial, and he has some great ideas which we will be implementing.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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