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Former Hindustan Times journalist to lead Kremlin broadcaster’s biggest foreign bet
DELHI: Ashok Bagriya, a journalist who cut his teeth as legal editor at Hindustan Times and CNN-News18, has been named chief executive of RT India. The appointment comes as Vladimir Putin touched down in New Delhi to personally inaugurate what the Kremlin-backed network calls its largest overseas venture.
Bagriya has assembled a team of over 100 staff and built a new office complete with studio and newsroom. The channel promises four daily English language bulletins focused on India-Russia ties, international affairs and what it terms a “multipolar world”.
On launch day, Bagriya sat down with Herman Gref, chief executive and chairman of Sberbank, who pledged $100m to beef up the Russian bank’s Indian operations, a signal of deepening economic links between Moscow and New Delhi.
The timing is pointed. RT, formerly Russia Today, has been banned across much of the West since the Ukraine war began. The India launch marks a pivot for a network shut out of Europe and North America.
Russian deputy prime minister Dmitry Peskov made no bones about the strategy. “Sometimes it’s better to lose the right to broadcast in the small democracies (so-called democracies) and launch in the biggest one,” he said.
RT India is betting that New Delhi, which has refused to condemn Russia’s invasion of Ukraine, offers friendlier terrain than Brussels or Washington. Whether Indian viewers will tune in remains to be seen.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
