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Former Deloitte CMO Teresa Barreira joins Publicis.Sapient
MUMBAI: Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).
Barreira is a senior leader with experience at consulting and technology firms including Deloitte, Accenture and IBM. She joins Publicis.Sapient from Deloitte Consulting, where she was CMO, bringing over two decades of global, business-to-business marketing experience in the IT and professional services industries with expertise in brand building and reinvention, digital and agile marketing, omni-channel and client-centric strategies.
As CMO at Publicis.Sapient, Barreira will oversee the global marketing function across 100-plus offices with responsibility for market strategy, client experience, brand and corporate communication.
Barreira will be a member of the Publicis.Sapient executive leadership team, supporting business growth and working to solidify Publicis.Sapient’s position as an industry leader in digital business transformation—bringing together the experience design, technology and consulting expertise of SapientRazorfish and Sapient Consulting. She will work to support greater integration across its capabilities, establish market differentiation, transform its relationship with clients and attract the best industry talent.
The appointment marks the next step in Publicis.Sapient’s focus on delivering clients’ transformation initiatives through its unique combination of technology, data sciences, creativity and deep industry expertise. Barreira will report to Nigel Vaz, Publicis Groupe executive committee member, global lead digital business transformation and CEO of Publicis.Sapient International.
Said Vaz, “Teresa has a tremendous track record as a senior leader with large technology and consulting firms, building strong market leadership and differentiation as well as leading high-performance global teams. Her vast experience and wealth of expertise make her the perfect person to help drive Publicis.Sapient forward and to ensure our continued recognition as a market leader accelerating our clients’ businesses by ensuring they successfully reimagine and transform their business for the digital age.”
“I’m excited to join Publicis.Sapient at an important time in its evolution. Publicis.Sapient has an unmatched track record in helping businesses to reinvent themselves for the digital age. As the worlds of marketing, technology and consulting converge, and as clients look to keep pace with changing consumer expectations, partners in these efforts are more important than ever. I’m thrilled to be joining such a renowned market leader as Publicis.Sapient and for the opportunity to make significant impact for our clients at a time of such unprecedented opportunity,” said Barreira.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
