Ad Campaigns
foodpanda launches new ad campaign #DontCallJustInstall
MUMBAI: foodpanda has rolled out a series of ads to turn the spotlight on mobile app ordering. The ad campaign has been conceptualised by creative agency, Percept India.
Produced by Housefull Movies and directed by Sharat Katariya of Dum Laga Ke Haisha fame, the TVC reflects the ease of ordering food with a few taps on one’s phone. Reinforcing the message of the ad film, the visuals rightly capture the tagline ‘Don’t Call, Just Install’.
The six week long campaign which started on 25 June will span through radio ads, mall activations and corporate activation programmes.
The witty ads showcase the nightmarish the food ordering process can get via phone. Bad connections, wrong addresses, late deliveries and limited options are some problems that customers can combat while booking through the app. The ads further leverage its mascot- the Panda, playfully to add the required spunk.
foodpanda CEO (India) and CBO (Global) Saurabh Kochhar said, “Our constant endeavour at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs.”
Percept SVP S. Suresh added, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”
Available on iOS, Windows phone and Android, the foodpanda mobile app promises convenience, speed and fuss-free food ordering and delivery. The new TVC urges customers to download the app now and satiate one’s hunger pangs in a jiffy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
