Ad Campaigns
Entourage Films brings Zomato Dining Carnival back with a playful campaign
Mumbai – Entourage Films has announced another collaboration with Zomato for the launch of the Zomato Dining Carnival. This campaign, featuring Ahsaas Channa and Adarsh Gourav, brings the joy of dining out to life in a series of playful, food-centric films.
Directed by Sharat Katariya, famed for his work – Dum Laga Ke Haisha, the campaign creatively links everyday moments with fun food experience. From a football game morphing into a ‘pasta ball’ toss, to gym noises inspiring a sushi craving, each film adds a quirky spin to ordinary activities, turning them into opportunities to indulge in delicious meals. In one of the films, two bodybuilders are lifting weights and making exaggerated sounds like “Shuuuuu” and “Sheeee,” which leads Ahsaas and Adarsh to exchange a knowing glance and shout “Sushi!” The scene then humorously shifts to a restaurant where the duo enjoys sushi, this playful transition highlights how everyday moments can lead to impromptu food experiences.
Sharat Katariya quoted, “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”
The mind behind this quirky campaign, Zomato’s creative head Harshil Dhawan quoted, “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50 per cent off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”
“Working with Zomato, Harshil and team is always a pleasure, and collaborating with Ahsaas and Adarsh was an absolute joy. Sharat’s vision, approach and the team’s collective effort towards this campaign made it a true delight to produce,” executive producer – Garima Arora added.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
