MAM
Flying Cursor wins Bisleri’s social media biz
MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri.
The incumbent agency on the account was Digital Beehive.
The mandate is to use social media platforms to create personal connections with fans of Bisleri and also make existing connections stronger.
There wasn‘t any formal pitch that took place.
Flying Cursor founder Parag Gandhi said, “Bisleri was looking for a social media agency. So we met up and they liked how we were approaching the brand on social media, and the personality we wanted to give it. We realised we were on the same page in regard to creating` a connect with our digital audience.”
“The brand is synonymous with water. And as we all know water is the most basic yet most powerful element in our lives, which is probably why it has moved poets, film makers, writers, photographers. This will help us own lots of content, as well as use Bisleri to create a platform for creativity, art, culture and travel,” he added.
The agency has also worked for Pritish Nandy Communications, Zicom, CFSI, and has handled projects for clients like Future Brands, Matsya and Childrens Film Society of India.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
