Ad Campaigns
FlowerAura unveils #YaadonKaBandhan campaign
Mumbai: FlowerAura, an online gifting platform, has announced the launch of its Rakhi campaign, #YaadonKaBandhan. The campaign, along with FlowerAura’s extensive new Rakhi collection available in over 30 plus countries, celebrates the enduring threads and unconditional sibling love. It beautifully highlights the cherished memories and strong bonds shared between siblings.
The campaign video features brother-sisters’ love beyond their day to day fight and showcases that the festival is more than a ritual; it’s a story woven with shared laughter, whispered secrets, playful squabbles, and heartfelt moments that define the unique sibling relationship.
FlowerAura co-founder Shrey Sehgal said, “We are pleased to present our #YaadonKaBandhan campaign, which honours the pure relationship between siblings and showcases our dedication to honour the priceless memories that they create together. At FlowerAura, our aim is to emphasise on the festival’s unique emotional depth and unconditional affection through our campaign and unique rakhi collection. Moreover, we are committed to nurturing every sibling connection with the utmost care and devotion.”
FlowerAura is dedicated to making Raksha Bandhan an unforgettable celebration of sibling love and cherished memories. Besides this, with same-day delivery service, FlowerAura caters to last-minute celebratory needs, delivering across 15,000 plus pin codes in India, ensuring no sibling bond remains uncelebrated. Each rakhi from the new collection such as Meenakari, Kundan, Precious Stones, and Mauli Rakhis, is handcrafted by local artisans to add a touch of traditional elegance, complete with limited edition packaging.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
