MAM
Flipkart ropes in Richa Chadha to host ‘Incredible Sellers, Incredible Stories’ Season 2
MUMBAI: Despite several challenges, small and medium businesses (SMBs) continued to provide services all through the pandemic. Flipkart Seller Hub has released ‘Incredible Sellers, Incredible Stories’ in 2020, showcasing some of these success stories created on the platform to celebrate the efforts of this resilient community.
Conceptualised by ART-E Mediatech, the second season of the show will be hosted by actor Richa Chadha who will take viewers behind-the-scenes of the interesting growth stories while encouraging the seller community to keep going with the zeal and determination for achieving their goals.
“Each year, we see sellers of Flipkart showing their unwavering trust in our marketplace platform and embracing digital transformation to cater to consumers across the country,” says Flipkart senior director and head – marketplace Jagjeet Harode. “Today, with 3.75 lakh sellers on our platform, we are proud of the success and growth that they’re achieving and the passion that they showcase for their business. Through ‘Incredible Sellers, Incredible Stories’, we want to highlight these growth journeys and motivate the seller community to continue driving success.”
Further, Flipkart has launched its #BachonKaKhel digital campaign initiated to create awareness among existing sellers and build consideration among new sellers. The brand’s new show will also discuss tips and tricks to leverage the platform in an optimum manner. It will also feature invigorating anecdotes about stories of various businesses and multiple learnings of the successful sellers through relentless efforts on the e-commerce platform.
Art-E Mediatech co-founder and chief business officer Rohit Sakunia said,’ “While working on ‘Incredible Sellers Incredible Stories’, we discovered many pearls of wisdom related to online business, life, and success. We feel truly humbled and inspired by them.”
`Flipkart will further attempt to bring out the humbling stories of wisdom while encouraging people to continue driving transformation through the platform and never lose hope, no matter what shared the e-comm major.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
