Ad Campaigns
Flipkart partners Dentsu Webchutney for new campaign
MUMBAI: Indian E-Commerce venture Flipkart launched a social media campaign Flipkart thanks you to connect with consumers. The four film web campaign has been conceptualised and executed by Flipkart’s digital engagement partner Dentsu Webchutney Innovation Labs and produced by Native Films.
Speaking about the campaign Flipkart senior director, marketing Shoumyan Biswas said, “As individuals, while growing up, each one of us, have learnt some of our “life’s valuable lessons” from our closest relationships. These relations have come to define who we are and what choices we learn to make in life. And what better way to celebrate “the Flipkart Brand,” than with a campaign that pays a tribute and a heartfelt thank you to all such relations! But it just doesn’t stop there, it blends them perfectly into the various aspects of our business that make Flipkart the great brand that it is today.”
Speaking about the conceptualisation of the campaign, Dentsu Webchutney AVP, South, Innovation Labs Gautam Reghunath said, “We’re very proud of our effort on this project. There are simple everyday truths in these films which Omkar along with his team, Albin, and Native Films have been able to capture so wonderfully well. I remember a bunch of us sitting across a table throwing family stories at each other and we ended up with a series of heart-warming scripts in no time. Digital video content is an area we have been spending a lot of energy on recently and there is a lot more where this came from.”
“It was a simple insight – as all insights are – one that turned into stories about relationships and its’ value in our lives. It’s personal but at the same time universal – how I like my ads. Hopefully, everyone else shall too,” added Dentsu Webchutneycreative director Omkar Sane.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
