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Flipkart Minutes teams up with Ramsay Brothers for 10-minute horror miniseries
The Last Delivery turns the app’s order-tracking window into a three-part desi horror experience
MUMBAI: A chudail on a delivery bike is giving quick commerce a horror twist. Flipkart Minutes has teamed up with Bollywood’s iconic horror filmmakers, the Ramsay Brothers, and McCann India to launch The Last Delivery, a three-part miniseries designed to turn the wait for an order into a spine-chilling watch.
The campaign, launched ahead of Halloween, began with a teaser featuring a chudail from Indian folklore riding pillion with an unsuspecting Flipkart Minutes delivery agent. Oblivious to his eerie passenger, the agent carries on with his ride, leaving viewers to wonder what is happening.
The unusual sighting was designed to spark online curiosity and build anticipation for the miniseries, which will be available exclusively on Flipkart Minutes.
Each episode of The Last Delivery runs for 10 minutes, matching the platform’s order-tracking window. After placing an order, customers can watch the series through the Play screen on the Flipkart Minutes app, turning delivery waiting time into entertainment.
The three-part series will end each episode on a cliffhanger, encouraging viewers to return for the next instalment.
The concept taps into the Ramsay Brothers’ legacy of haunted havelis, chudails, grotesque creatures, gory visuals and sinister music, which helped shape horror entertainment for generations of Indian audiences.
While Halloween is gaining popularity among younger Indians, the campaign draws on folklore and familiar desi horror imagery to reach audiences beyond the traditional Halloween audience.
The collaboration brings the Ramsay Brothers’ horror style into a mobile-first format, linking the suspense of a horror story with the anticipation of a quick-commerce delivery.
McCann India, part of Omnicom Advertising India, partnered with Flipkart Minutes on the campaign. Rather than relying solely on conventional Halloween imagery, the teaser uses a distinctly Indian supernatural figure to create a recognisable, shareable moment.
Customers can watch The Last Delivery on Flipkart Minutes from 25 October 2026.
