Brands
Flipkart hosts first Beauty Catalyst Conclave for D2C brands
Bengaluru: Flipkart is rolling out the red carpet for India’s beauty entrepreneurs, and it’s about time someone did. The e-commerce marketplace is hosting its first ever Beauty Catalyst conclave on 1 December at its Bangalore headquarters, bringing together over 50 emerging direct-to-consumer beauty and personal care brands under one roof. Think of it as a masterclass in scaling up, minus the hefty consulting fees.
Brands attending include Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, and Dermalist, spanning everything from skincare to haircare to wellness. The event promises access to platform insights, strategic playbooks, and practical solutions tailored specifically for the beauty sector’s unique challenges.
“The Beauty Catalyst Conclave is a specially curated space where we aim to bring together emerging D2C brands ready to unlock their next phase of growth,” said Flipkart senior director of beauty & personal care Kartheek Kanumuru. “As our first D2C conclave, we intend to build this into an ongoing flagship event.”
The programme addresses real growth challenges through deep-dive sessions on positioning, merchandising, shopper engagement, and brand storytelling. Attendees will gain data-driven insights on consumer behaviour, visibility strategies, and how to navigate India’s increasingly competitive digital beauty ecosystem.
For brands like Pilgrim, which has already scaled successfully on the platform, the initiative represents a valuable knowledge-sharing opportunity. “Flipkart has been a key partner in helping us scale with consistency,” said Pilgrim’s co-founder Anurag Kedia. “A programme like Beauty Catalyst can offer emerging brands the clarity and direction needed to build effectively.”
Tuco co-founder Chanakya, echoed the sentiment. “The conclave gives us a clearer lens on how to grow strategically. It will help us refine our positioning and approach digital scale in a more structured manner.”
The timing is strategic. India’s beauty and personal care market continues its explosive growth trajectory, with D2C brands driving much of that momentum. By creating a dedicated platform for these emerging players, Flipkart positions itself as more than just a marketplace. It’s becoming the mentor these brands didn’t know they needed.
The event marks what Flipkart hopes will become an annual fixture, supporting the next generation of beauty entrepreneurs as they navigate the complex journey from startup to scale-up.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
