Nisara launches Aqua Queen fragrance at Gifts World Expo 2026

New Delhi: Nisara is making a fresh splash in India’s fragrance market. The premium lifestyle fragrance brand has expanded its women’s portfolio with the launch of Aqua Queen, a new aquatic Eau de Parfum unveiled at Gifts World Expo 2026.

The latest addition is aimed at women seeking clean, versatile fragrances that can transition seamlessly from everyday wear to special occasions. Nisara showcased Aqua Queen alongside its wider portfolio of perfumes, attars, gift sets and premium fragrance collections at the trade exhibition, targeting retailers, distributors and fragrance enthusiasts.

Aqua Queen opens with mandarin notes, moves into a floral jasmine heart and finishes with a soft musky base. Developed using fragrance oils sourced from France, the perfume features a 20 per cent Eau de Parfum concentration and is formulated with IFRA-compliant ingredients. The company said the fragrance has also been dermatologically tested.

The launch comes as consumer demand shifts towards fresh and long-lasting fragrances that offer premium quality without commanding luxury price tags. Nisara has positioned itself in the Rs 500 to Rs 1,000 segment, seeking to bridge the gap between mass-market deodorants and high-end international perfumes.

Nisara founder Tarvinder Pal said Aqua Queen reflects the company’s ambition to make fine fragrances more accessible while maintaining quality.

“With Aqua Queen, we wanted to create a fragrance that feels refreshing, versatile and timeless while staying true to our philosophy of making fine fragrances more accessible. I personally named this fragrance ‘The Queen of Freshness’ because it captures the feeling we wanted every woman to experience,” Nisara founder Tarvinder Pal said.

He added that every Nisara fragrance undergoes extensive testing before launch, with the aim of creating perfumes that become part of consumers’ daily routines rather than occasional purchases.

The perfume is presented in a blue bottle inspired by ocean waves and joins Nisara’s expanding portfolio of fragrances for men, women and unisex consumers, alongside premium parfum collections, traditional attars and curated gift sets.

Founded with the goal of combining international perfumery standards with contemporary Indian preferences, Nisara said it continues to focus on distinctive packaging and thoughtfully developed fragrances as it broadens its retail footprint.

Aqua Queen is available in a 100 ml Eau de Parfum bottle through the Nisara website and online platforms including Amazon, Nykaa, Myntra, Flipkart, Purplle and Blinkit. It is also available at Nisara’s exclusive stores and more than 200 Purplle outlets across India.