Ad Campaigns
Flipkart Fashion launches fourth edition of ‘India Ka Fashion Capital’ campaign
MUMBAI: Flipkart Fashion has launched fourth edition of ‘India Ka Fashion Capital (IKFC)’ campaign. The campaign builds on the previous three that established Flipkart Fashion as the go-to-fashion destination for all shoppers across the country. This edition built around the theme ‘Don’t Stress, Karo Impress’ addresses the stressors that many consumers face around online shopping for their fashion needs.
Offering the largest collection of trends, celebrity inspired styles, an easy 30 days returns and 100% refund policy, along with a host of genuine brands, Flipkart Fashion promises to make the best of your fashion shopping experience.
The campaign will go live on television and digital platforms for a period of over five weeks until December 15. Apart from 4 TVCs, consumers can also expect a plethora of curated digital content. From short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges, consumers can expect to see Ranbir and Alia in various engaging and interactive formats.
Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for the latest edition of Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign. Looked upon as fashion icons by millions of young Indians, the two stars will encourage India’s large and growing base of internet users to overcome their shopping hesitancy and fashion inhibitions through the newest offerings and trendiest selections on Flipkart Fashion.
n addition to Alia Bhatt and Ranbir Kapoor, Flipkart Fashion will also collaborate with top fashion influencers across the country. These influencers through their interesting content formats will educate consumers to overcome any stressors and make the right purchase decisions. Through this integrated approach, Flipkart Fashion aims to engage with a diverse audience across the country, celebrating all things fashion.
Sharing his views on the latest edition, Flipkart Vice President and Head of Marketing Vikas Gupta, said, “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
