e-commerce
Flipkart Fashion announces first-ever ‘Best of Season Sale’ with the best offers from top brands
MUMBAI: Flipkart Fashion, India's largest online fashion store, has announced its flagship sale, the Best of Season Sale (BOSS), starting on the 20th and running until the 24th of December, offering the best of fashion brands and the latest selection of styles. The first edition of BOSS will showcase over 50 lakh styles from 1000+ brands that are offering discounts of 50 to 80%. There will be an additional 10% off only on Day 1 and an additional 10% off on payment with SBI debit cards on purchase of Rs1500 and above. BOSS will feature the best offers from all leading brands across categories including footwear, clothing, accessories and sportswear.
Flipkart Fashion is also offering Flipkart Plus members an additional 10%-15% off over and above the sale prices by using Flipkart Plus loyalty coins. Customers can redeem 10% discounts using 10 Flipkart Plus coins and 15% discounts using 15 Flipkart Plus coins. Customers can also redeem 25% discounts using 25 Plus coins.
“As India’s fashion capital, Flipkart Fashion offers variety of brands that cater to varied customers, from premium products to those looking for value purchases. We want to be representative of what India is buying and we have focused on offering an unmatchable selection on our platform, to address the aspirations of all our fashion-conscious customers.
This year, in the first edition of our flagship sale, BOSS, we are offering the best in fashion to millions of shoppers and are expecting over 10x growth in unit sales on the platform. Also with close to 50% customers transacting from tier II/III cities, we are sure the compelling offers from leading brands will help drive new customer acquisition for Fashion business & Flipkart, further cementing us as India’s true fashion capital.” said Rishi Vasudev, VP, Flipkart Fashion
Top offers to look out for:
a) Flat Rs1000 off on shopping of Rs5000 and above, Flat Rs500 off on shopping of Rs3000 and above & Flat Rs200 off on shopping of Rs1500 and above
b) Buy 1 Get 3 Free, Buy 1 Get 4 Free
c) Best Offers on Premium Brands –
1. Marks &Spencer’s- FLAT 50% off
2. Tommy Hilfiger – Min 50% off
3. Aldo- – Min 50% Off
4. Fossil – Up to 40% Off
5. Ducati – Min 50% Off
6. Nike – Min 40% Off
7. Michael Kors – Min 50% Off
d) Biggest Discount Store of the country
1. Flat 80% Off on 2 lakh + styles
2. Flat 70% Off on 8 lakh + styles
3. Flat 60% Off on 15 lakh + styles
4. Factory Price Store – Up to 90% Off
e) Offers on Fresh Collection
1. US Polo Assn – Min 40% off
2. Reebok – Min 40% off
3. Forever 21 – Min 40% off
4. W – up to 50%
5. Van Heusen – up to 60% Off
6. Casio – up to 40% off – & many more
f) Budget Buys this season
1. Casual Shoes Under 999
2. Men’s T-shirts Under 499
3. Watches Under 699
4. Handbags Under 999
g) Lowest Prices Guaranteed
1. Miss CL Handbags – Min 70% off
2. Provogue shoes, wallets, belts – Min 60% off
h) Best Seasonal Offers
1. Winter Store – min 50% Off
2. Travel Store, Gifting Store, Wedding and Festive Store, Party store – up to 70% off
Boss of all Deals to look out for
1. Saara, Divastri Sarees – min 80% Off
2. Safari Trolley bags Flat 75% off
3. Flying Machine, LEE, Wrangler, Numero Uno Mens Jeans Rs. 799- 849/-
4. Arrow, Van Heusen Shirts Under 699
5. Peter England Pack of 2 Shirts @ 999
6. Watches Under 699- FastTrack, Timex and Maxima
7. Asics, Nike at Rs.1999 (MF+WF)
8. Min 60% off on AT & Skybags- Backpacks & Luggage
9. Carlton London, Lavie Women’s Footwear’s Min 65%
10. FastTrack Sunglasses Under 499
11. Crocs Min 70% Off – kids footwear
12. Under 799 Diana Korr Exclusive Handbags
13. Libas Min 65% Off
14. UCB, Jack & Jones T-shirts Under 449
15. Puma Shoes min 60% Off
16. Bata Shoes Under 899
17. UCB, Levi's, VANS Shoes at Min 70% Off
18. Trolleys Starting 999: Provogue, Safari, Police
19. Pepe Jeans, Wrangler, Lee, United Colors of Benetton Jackets & Sweatshirts-Min 60% Off.
20. FastTrack, Titan, Casio Min 20% Off
21. Liberty Sandals & Slippers Starting at Rs 199
22. Newport Women's Jeans at Rs.199
23. UCB KIDS T-shirts under 299
24. Woodland Min 40% Off
25. Vero Moda, Only,Forever 21 Min 60% Off
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
