MAM
Five staycation spots to experience beyond the tourist trail
Mumbai: As summer kicks in, it’s time to grab your bags and escape the loo. Whether you’re sweltering in dry heat or drowning in humidity, the hills are calling to cool you down. Escape this summer heat and embark on a journey to these destinations nestled amidst the Northern hills beyond the traditional tourist places. Discover these hidden gems often overlooked! Picture-perfect landscapes await, promising a serene retreat away from the hustle and bustle of daily life. It’s time to unveil the charm of five hidden gems that promise not just a getaway, but a rejuvenating “sleepcation” needed.
Prepare to unwind, recharge, and immerse yourself in the blissful aura of these havens.
1. Mashobra, Himachal Pradesh
Nestled amidst the serene hills of Shimla lies Mashobra. Dubbed as ‘Quiet Shimla’, this underrated paradise offers a calm place from the chaos of urban life, with its pristine landscapes and minimal tourist footfall. Enjoy your rejuvenating getaway at properties located like Udman Grand Mashobra by Ferns N Petals, Mashobra Greens, Koti Resorts in proximity with attractions like the Naldehra Golf Course and Carignano Nature Park. This destination is perfect for family travelers or an ideal retreat for friends looking for a staycation.
2. Mana, Uttarakhand
Perched at the edge of the Indian border with Tibet/China in the majestic Himalayas lies Mana, the last Indian village. In the district of Chamoli, this quaint village has earned the title of a “Tourism Village” bestowed by the Uttarakhand government. With its surreal charm and proximity to Badrinath, Mana stands as one of the top tourist attractions in the region yet unrecognized. Properties like Sarovar Portico Badrinath provide the perfect blend of luxury and serenity for stays. This town invites adventurers and explorers to uncover its timeless beauty and cultural richness.
3. Tosh, Himachal Pradesh
Set amidst Parvati Valley, this place is a true masterpiece of nature’s beauty. Whether you fancy a peaceful walk by the Parvati River or crave delicious treats at cozy cafes, you’ll find everything you need here. Known for its lively hippie vibes, Tosh is an ideal spot for both solo adventurers and group outings, promising an unforgettable journey of culture and spirituality. The village boasts numerous Buddhist temples and monasteries, offering a glimpse into its rich cultural heritage across the globe. When it comes to accommodation, options like Hello Tosh and The Villster Resort offer the perfect blend of comfort and seamless services, ensuring a memorable stay amidst the serene surroundings.
4. Landour, Mussoorie
Just a short journey from “Queen Of Hills”,Mussoorie lies the cantonment town of Landour in Uttarakhand, India. Nestled at an altitude of 7500 feet, it perches gracefully akin to a jewel adorning the crown of the Queen of Hills, near the majestic peaks of the Himalayas. Despite its close proximity to the bustling Mussoorie, Landour remains a hidden sanctuary, undisturbed and serene. From the luxury charm of Hotel Oakland Landour to the allure of Rokeby Manor, accommodation options offer a delightful escape amidst these mountains.
5. Spiti Valley, Himachal Pradesh
Tucked within the Himalayas’ grandeur, Spiti Valley in Himachal Pradesh beckons those seeking solace amidst nature’s embrace. Its unspoiled beauty, bordered by Ladakh, Tibet, Kinnaur, and Kullu Valley, calls out to adventurers escaping urban chaos. At an altitude of 12,500 feet, Spiti’s rugged mountains, lush pine forests, and quaint villages enchant with their serene landscapes. With ancient monasteries and cozy accommodations like Green Tara Mud House and Echor Mud Huts Tabo, Spiti offers a tranquil retreat. Explore Buddhist heritage, uncover hidden lakes like Dhadkan, and partake in thrilling adventures such as hiking and camping. Despite its year-round chilly temperatures, Spiti’s summer months offer a milder climate, perfect for immersing oneself in its captivating allure.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
