Brands
SPH Aviation to showcase homegrown drones to Army, J&K Police
MUMBAI: If the skies had a heartbeat, it would be thumping a little louder this month. SPH Aviation is preparing to put its latest homegrown drones through their paces for the Indian Army in Spiti Valley and for the J&K Police at TCIL, marking a fresh chapter in India’s race to build its own defence UAV ecosystem.
The company plans to demonstrate two of its newest creations, a fixed wing kamikaze drone and a high altitude multicopter UAV, both designed and built in India. The upcoming trials are expected to underline the country’s growing confidence in indigenous defence technology at a time when demand for tactical drones is rising across the forces.
This push has already gathered momentum. Earlier in November, SPH Aviation unveiled five new Indian made drones at Haryana Bhawan in New Delhi in the presence of Haryana chief minister Nayab Singh Saini, turning the spotlight on the state’s growing role in shaping India’s aerospace ambitions.
The company has also delivered its Hawk training drones to the 02 Maratha LI Regiment to support field training and on ground preparedness.
SPH Aviation chairman Deep Sihag Sisai, said the company’s mission is driven by a simple idea. “We want India to stand on its own feet in defence technology. The vision of Aatmanirbhar Bharat belongs not just to the government but to every Indian innovator. We are committed to building drones that serve our forces with speed, precision and reliability. We will keep pushing until India takes the lead in global UAV innovation.”
Behind the scenes, the company is strengthening its research engine through collaborations with IIT Kanpur, IIT Ropar, Becil and ITI. These partnerships support advanced R&D, prototype development and scaled manufacturing pathways.
With its DGCA certification and a strong track record of training hundreds of drone pilots across the country, SPH Aviation is now expanding confidently into tactical UAVs. The move signals India’s readiness to field more indigenous drone systems across its armed forces and security agencies, while giving a timely boost to the Make in India and Aatmanirbhar Bharat missions.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
