MAM
Fitspire enters into $17 bn vegan skincare market
Mumbai: Fitspire, a leading vegan and plant-based personal wellness brand, is set to disrupt the $17 billion global skincare market by launching plant-based Biotin, Collagen, and Omega products.
The entry into the category caters to the burgeoning demand for cruelty-free skin-care products in India. Besides, Fitspire aims to enhance its position as a one-stop solution for Indian consumers seeking a complete range of vegan, natural, clean, and cruelty-free products to support their fit and healthy lifestyle.
Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire offers over 80 vegan products to promote a fit and healthy lifestyle.
Speaking on the new category launch, Fitspire Founder & CEO Vipen Jain said, “The demand for cruelty-free and eco-conscious choices is gaining momentum, and the rise of vegan beauty products has become a phenomenon. Consumers are now embracing products that are manufactured ethically. The global market is expected to touch $21.4 billion by 2027, and we expect to be a significant player globally by then.”
Industry reports suggest that the Indian vegan cosmetic market is expected to grow above 7.17 per cent CAGR from 2023 to 2028. The skincare range (biotin, collagen, and omega) is experiencing a remarkable shift towards vegan and plant-based products.
“Keeping in mind the massive growth potential, Fitspire expects to penetrate 5 percent of the market that will help boost our overall revenue by 10 percent by 2025,” Vipen added. The products will be retailed across offline stores and online marketplaces.
Fitspire was already leading the way in Health and Wellness with Impressive H1 Growth, with an extraordinary 10x growth this year. With an ambitious revenue target of Rs 300 crore over the next three years with its diverse array of vegan offerings.
Fitspire’s dedication to reaching every part of the country is evident in its current footprint across over 15,000 pin codes.
This expansive coverage guarantees accessibility to all Fitspire products, from urban to rural areas, resonating effectively with its robust customer base of one million individuals.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
