MAM
Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri
Mumbai: In a heartfelt tribute on the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes, renowned for their legacy and trust in the plumbing industry, unveils a poignant short film that illuminates change through adoption. This thought-provoking narrative aims to spotlight the vital social cause of girl child adoption, bridging hearts through a compelling story.
Crafted by Campen Factory and directed by Ripunjoy B’yum, this short film powerfully underscores the profound journey of girl-child adoption, paying homage to families that have embraced this transformative change. It beautifully portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the heartfelt act of adoption.
The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her ‘Durga.’ This evocative portrayal serves as a compelling message for society, echoing Finolex Pipes Parivaar’s values of care, compassion & people-first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.
Finolex Industries vice-president, head of marketing and communications Ashok Jaiswar expressed his thoughts, saying, “In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centred on a higher social cause, symbolising strength, resilience & embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society.”
