Smaller gold buys, affordable fashion and neighbourhood festivities reshape consumer behaviour across four cities
Launched in Vijayawada during Navratri, the first single celebrates the Goddess and the film’s spiritual roots
First-time buyers account for 70% of deliveries as platform records 50 lakh vehicle owners
Campaign film honours women, family bonds and traditions through the festive spirit
Nine day digital push blends devotion and storytelling for travellers
