Ad Campaigns
Finolex Cables unveils a new marketing campaign
Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.
The new campaign is called ‘No Stress. Finolex’ will showcase the brand’s diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.
“Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’,” said Finolex Cables executive chairman Deepak Chhabria. “Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”
“There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions,” said Finolex Cables president sales and marketing Amit Mathur. “Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”
“I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.”
“I am glad to represent a brand with such a positive and deep-rooted Indian legacy,” said Kiara Advani. “While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”
The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on television, radio, digital, BTL and OOH platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
