MAM
Ferticity Fertility Clinics aims to break social stigma with new campaign
MUMBAI: Ferticity Fertility Clinics, India’s first NABH (National Accreditation Board for Hospitals & Healthcare Providers) accredited ‘Stand Alone IVF center’ has unveiled an awareness-based video campaign titled, ‘Let’s share the talk’ in order to create cognisance around women’s reproductive health.
Conceptualised and created by Kairo5 Marcom Pvt Ltd, the video encapsulates how a subject like infertility is still a part of hush-hush talks or in worse cases not even talked about. The film aims to break the social stigma associated with the subject and bring it out in the open.
Most of the women’s health issues remain unnoticed and untreated owing to the social stigma around them. In India, every one in ten couples is suffering from fertility issues. In one-third of the total cases is female infertility, another one-third is male infertility and in the rest of the cases problems are seen in both partners and it can be unexplained infertility. In reproductive age, the average number of infertile couples is 27.5 million.
“Unfortunately, in the times where medical marvels, technological advancements, and women empowerment are happening on an everyday basis, such issues are yet to come out and see the daylight,” said Ferticity Fertility Clinics founder & director Athar Anjum. “Even in today’s time, infertile women are deemed to be inauspicious and unlucky and in most cases are ill-treated, rejected, or abandoned by their family and society. Hence, there arises a need to spread awareness and address such social taboos and make it easy for people to talk and be open about such matters for betterment of the society as a whole.”
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
