Ad Campaigns
Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan
Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products is set to make this Diwali an episode to remember. The company has announced two captivating campaigns featuring two of Bollywood’s most loved stars, Hrithik Roshan and Sara Ali Khan. The #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan is designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.
The “Light up your Diwali” campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has launched a unique Light Up Your Diwali Greetings platform where people can create and share “Customised Diwali Greetings” for their loved ones. Not only this the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win the iconic Ferrero Rocher Pyramid containing 96 golden-wrapped Ferrero Rocher, adding a touch of excitement to this year’s Diwali celebrations.
In a display of elegance and indulgence, the brand has come up with a campaign film, where Hrithik Roshan gracefully articulates the desire to light up Diwali for his family. He unveils that Ferrero Rocher is the Golden Secret to light up his family’s Diwali.
In the #MakeDiwaliMommmentsPerfect campaign, everyone’s favourite Sara Ali Khan takes the spotlight. In the brand film, Sara revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable and dhamakedar occasion with the affordable premium Ferrero Rocher Moments.
Speaking upon both campaigns, Ferrero India Marketing head Zoher Kapuswala said, “Diwali is a time of joy, togetherness, and making cherished memories. With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali a truly unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”
Ferrero Rocher and Ferrero Rocher Moments have been a symbol of perfection and indulgence, making it the preferred choice for special occasions and gifting. This Diwali, get ready to celebrate in style and elevate your festive moments with Ferrero Rocher and Ferrero Rocher Moments.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
