MAM
Ferns N Petals’ FNP Media Commemorates International Women’s Day with The Golden Egg
Mumbai: FNP Media, the esteemed digital production arm under the umbrella company Ferns N Petals unveils its latest cinematic creation, ‘The Golden Egg,’ on the occasion of International Women’s Day on 8 March 2024. This film is crafted with a noble objective to raise awareness among Indian citizens about the prevalence of IVF scams while emphasizing the critical importance of prioritizing women’s health.
Under the direction of Gaurav Mehra, ‘The Golden Egg’ showcases an ensemble of exceptional talents, including Chandan Roy, known for his debut role in Amazon Prime’s ‘Panchayat,’ alongside his stellar performances in ‘Choona’ and ‘Shehar Lakhot.’ Accompanying him is Swati Rajput, portraying the female lead. Spanning 17 minutes, this short film exposes the intricate web of fake identities, urging audiences to verify the authenticity of fertility centres for IVF in India.
FNP Media & Ferns N Petals and the producer of the film founder & MD Vikaas Gutgutia expressed, “Through ‘The Golden Egg,’ FNP Media as a whole continues its purpose to not only entertain but also enlighten and inspire. FNP Media has never failed to employ the power of cinema to address issues and mark meaningful dialogue. Hence, in honour of International Women’s Day, our recent launch seeks to shed light on the dark side of IVF scams in India and support women’s reproductive health. This film is not just entertainment; it’s a call to action, urging viewers to question the integrity of medical practices and prioritize ethical standards.”
While “The Golden Egg” highlights IVF scams, it also advocates for change in attitudes towards women’s reproductive health. The film illustrates the challenges faced by couples seeking affordable and trustworthy fertility assistance and simultaneously sensitively portrays the struggles of women unfairly blamed within marriages. By delving into these realities with empathy, it inspires viewers to support women’s reproductive rights.
FNP Media, a digital production house under the Ferns N Petals brand, specialises in crafting engaging short films, web series, and TV commercials. With successful creations like “The Date,” “Shades Of Love,” “2 Rupey ka Sikka,” “2100 FT,” “Gudgud,” “Aaina,” and “Purple Scarf,” this media venture has earned global acclaim. Through thought-provoking content and excellent storytelling, the films prompt audiences to reflect on the messages embedded within. Combining entertainment and inspiration, the productions by FNP Media leave a lasting impact on the minds of viewers, resonating with them long after the credits roll.
MAM
Adidas Originals unveils India co-created Superstar with Ranveer
Tiger-inspired limited edition marks brand’s first India-led sneaker design
MUMBAI: From stripes on the field to stripes on sneakers, Ranveer Singh is leaving his mark this time in black and white. Adidas Originals has launched its first India co-created sneaker in collaboration with Ranveer Singh, signalling a sharper push towards localisation as India’s sneaker culture continues to gain ground. The limited-edition drop reworks the iconic Superstar silhouette through Singh’s personal aesthetic, drawing heavily from the Royal Bengal Tiger his self-described spirit animal. The design blends bold black-and-white tones with tiger-inspired detailing across the signature three stripes, alongside a bespoke Ranveer Singh insignia and jewel-like accents that add texture and visual punch.
Positioned as the brand’s first hyperlocal expression from India, the release reflects a broader strategy, take a globally recognised icon and reinterpret it through regional identity.
The campaign mirrors that idea. Set in an urban jungle, it explores themes of instinct, individuality and duality aligning both with the symbolism of the tiger and the long-standing ethos of originality tied to the Superstar line.
Adidas India senior brand director Bhawna Sikka described the drop as a milestone moment, noting that it reinforces India’s growing influence in shaping global sneaker narratives. The collaboration also builds on a decade-long association between the brand and Singh.
For Singh, the project carries a personal arc from wearing Superstars in college to co-creating one. The design, he said, reflects a belief in embracing one’s raw, instinctive identity.
With this launch, adidas Originals isn’t just releasing another sneaker, it’s testing how far local storytelling can travel on a global sole.
