Brands
BabyBless partners with Bigg Boss celeb for glamorous baby shower
Mumbai: Ferns N Petals’ BabyBless, a brand known for redefining parenting and childcare experiences, has recently made a dazzling foray into Bollywood glamor. The brand proudly partnered with Rochelle Rao and Keith Sequeira, famed personalities from Bigg Boss 9, to create a quirky and fun Baby Shower ‘Ready to Pop’ on 30 August 2023.
Launched in 2022, BabyBless by Ferns N Petals has swiftly emerged as the premier destination for an all-encompassing range of services, including decor, fitness, emotional well-being, and information solutions tailored for maternity and childcare. This holistic platform caters to the diverse needs of mothers and babies, from early pregnancy through the initial year of a child’s life and beyond. The brand has catered to over 20,000 families since inception.
The recent collaboration with Rochelle Rao and Keith Sequeira marked BabyBless’s debut in hosting a celebrity baby shower in Bollywood. The celebrity couple, who joyfully announced their pregnancy on 2 August 2023, after five years of marriage, were featured in a heartwarming maternity photoshoot adorned in pink attire. The subsequent baby shower, held on Wednesday, August 30, embraced a “Ready to Pop” theme, symbolizing the imminent arrival of their bundle of joy. BabyBless is renowned for its ability to offer both Traditional and Modern baby shower experiences.
Ferns N Petals & BabyBless founder & MD Vikaas Gutgutia, expressed his excitement for the collaboration, stating, “We at BabyBless are delighted to be a part of Rochelle and Keith’s beautiful journey into parenthood while extending our presence to the vibrant world of Bollywood. This strategic move aligns seamlessly with our long-term expansion goals, and our collaboration with this famed couple in the heart of Mumbai underscores our commitment to making meaningful strides in the market”
BabyBless has achieved remarkable success in the field of maternity and childcare services, reflecting unwavering commitment to providing unparalleled support for growing families. The foray into celebrity baby showers underscores the brand’s dedication to innovation and excellence, aimed at creating unforgettable moments for both parents and their little ones. BabyBless’ vision is to execute a nationwide expansion plan by the end of 2025, addressing the increasing demand for maternity and baby care. The company is focused on establishing a seamless, one-stop destination that celebrates motherhood while delivering top-quality services. The recent collaboration with a Bollywood celebrity in Mumbai is a testament to the focused expansion strategy, marking an exciting milestone.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
