Ad Campaigns
Fenesta redefines service excellence with #FineFinerFenesta campaign
Mumbai: In a world where mediocrity often reigns supreme, a windows and doors brand, Fenesta, is challenging the status quo with its new campaign, #FineFinerFenesta. This bold initiative aims to educate consumers about the potential pitfalls of compromising on service and encourages them to explore Fenesta’s state-of-the-art product offerings, backed by a resolute commitment to service excellence.
The #FineFinerFenesta campaign video takes viewers on a relatable journey, highlighting the common customer troubles faced when dealing with local vendors – shortcomings in service, unavailability, limited craftsmanship, and more. The narrative unfolds as a woman’s frustration builds, battling a persistent fly that has found its way into her home, despite the newly installed windows. Annoyed, she calls the vendor who installed her window, inquiring about adding a mesh layer to prevent such intrusions. The vendor’s hilarious response, “Why do you seek my permission on this? You can obviously install the mesh if you want,” highlights the stark contrast with Fenesta’s approach, where lifelong customer service is an integral part of their offering.
As the video concludes, Fenesta subtly plants a seed of introspection in the viewer’s mind with a simple yet thought-provoking question: “Aap ke ghar mein Fenesta nahi hai?” This strategic thought starter serves as a gentle nudge, inviting audiences to pause and consider state-of-the-art products and unparalleled service.
Fenesta marketing head Susmita Nag, elaborated on the campaign’s significance, saying, “At Fenesta, our journey has been driven by a relentless pursuit of delivering industry-leading quality, service, and performance. Through the #FineFinerFenesta campaign, we’ve replaced ‘Finest’ with ‘Fenesta’ to reinforce our commitment to ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction and elevate the standard of living for our customers.”
The campaign is set to launch across different media platforms, marking a significant milestone in Fenesta’s ongoing quest to redefine the industry’s standards. In the past 21 years, the brand has been committed to delivering high-quality, innovative, and sustainable solutions to meet the ever-evolving needs of its customers. Over the years, Fenesta has earned the trust of millions and solidified its position as a household name in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
