Ad Campaigns
Fastrack launches Fleek: The party-ready watch collection that turns heads
Mumbai: Watch and accessories brand, Fastrack, unveils its electrifying new collection, ‘Fastrack Fleek’ with a campaign film that bursts with energy and attitude. The collection features 17 watches which fuse different eye-catching elements, adding a dash of style and flair to every look.
The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life-size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other freshly while making a serious style statement.
The Fastrack Fleek watches are absolute head-turners! The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub-dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant colour combinations, the collection has a perfect match for any outfit.
Fastrack Fleek is the ultimate fashion accessory to flaunt your fashion quotient this season. Whether you’re hitting up brunches, ruling the dance floor, going on dates, or just slaying everyday life, these watches dial up your look. With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.
Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online or find us at Titan World and other authorized dealers nationwide.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
