MAM
Fashion retailer GUESS relaunches the brand in India
Mumbai: The US-based global fashion brand GUESS has announced the relaunching of its retail presence at the DLF mall of India in Delhi-NCR.
The store opening brings back GUESS to the consumers who love the brand for its iconic range of denims, dresses, apparel, shoes, handbags, accessories and more, the brand said in a statement. The store itself has been aesthetically designed, providing plenty of space for showcasing the brand’s themed total looks and imagery, it added.
“Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets,” said GUESS CEO, Carlos Alberini. “Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents seven per cent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness,” Alberini added.
“We are thrilled to welcome shoppers to our new store at the DLF mall of India,” said Gaurik Group’s Manoj Nair. “Besides its strategic location, the store sales reinforced that customers always appreciate quality and on-trend styles – no wonder they unanimously #LoveGUESS. We are now on our way to launch in all the major metros across India through the rest of the year. As people’s habits, tastes, and needs evolve, we will continue to innovate and find new ways to engage with our customers.”
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
