It features three light-hearted ads, each inspired by Bollywood films with a playful twist.
It is not just a sale, it's a fashion revelation waiting to happen.
The account will be handled by the agency’s Gurgaon office.
The brand has partnered with Myntra to roll out a 34 second ad film.
Conceptualised by Wunderman Thompson, Lifestyle launched two new 15-second digital-only TVC.