Ad Campaigns
Farmley’s hilarious April Fools prank leaves netizens in splits
Mumbai: In an endeavour that spread much cheer and laughter across the nation, Farmley, the wholesome snacking brand, recently undertook an April Fool’s Day prank by launching Brain Balm – a “memory boosting” roll-on balm made with almonds. The announcement had netizens cracking up over the product which promised to address slice-of-life instances like forgetting passwords, anniversaries, and even where one parked their car in a maze-like mall basement.
The concept behind the prank was to playfully remind people of the often-overlooked health benefits of almonds for memory enhancement. The campaign’s humorous approach, with taglines like “No More Forgetting Thousand Passwords Again” and “No More Forgetting to Soak Almonds in the Night,” struck a chord with the audience and had them in stitches.
Farmley senior manager – social media & content Simran expressed delight at the campaign’s reception, stating, “April Fool’s Day allows us to connect with our audience in a fun and engaging way. We wanted to use this opportunity to highlight the goodness of almonds in a light-hearted manner, and the response has been fantastic.”
Farmley’s diverse range of wholesome snacking options and authentic dry fruits and nuts are available on popular online commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores nationwide. The Brain Balm launch may have been a prank, but Farmley’s unbending belief to keep innovating makes one just want to believe that they can make this happen too. Farmley is a wholesome snacking brand offering a wide range of products that integrate into different eating occasions as nutritious and delightfully tasty options.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
