Ad Campaigns
Fanta launches a new Fnacking campaign featuring Kartik Aaryan
Mumbai: Fanta, the renowned and flavorful beverage brand of Coca-Cola India, unveils a new campaign to showcase the joy of Fnacking by having the flavorful Fanta Orange with their favorite snacks. The campaign film featuring Kartik Aryan, encourages consumers to seize the moment and build a perfect snacking ritual with Fanta’s multisensorial and indulgent taste. India’s snacking landscape is exploding with experimentation from unusual snack combinations to testing viral food hacks, experimentation snacks to snack review. Amidst this, Fanta acts a perfect enabler to enhance the taste of these sumptuous delights. Grab a FANTA & a Snack and Get FNACKING!
In the Fnacking campaign, Bollywood sensation Kartik Aaryan showcases the playful side of ‘Fnacking.’ Yes, that’s a new term to capture the fun of snacking with delicious Fanta. Kartik breathes life into the concept of experimenting with Fanta Orange and snacks, portraying Fanta as the catalyst for unconventional and experimental snacking, both at home and with friends.
Conceptualized by Ogilvy, the campaign is set to captivate audiences across multiple platforms, including television, digital media, and outdoor advertising, bringing the charm of Fanta to every corner of the nation.
Commenting on the campaign, Coca Cola India and South-West Asia senior category director, sparkling flavours Sumeli Chatterjee said, “We are celebrating Fnacking as the joy of snacking in its unique, flavourful Fanta way. This campaign emphasizes that snacking is not just about quelling hunger but about elevating the entire experience with flavors that excite the taste buds. We are thrilled that Kartik Aaryan agrees with us and loves to add Fanta to his snacking ritual, making every moment more vibrant and enjoyable. Fnacking is not just a moment but a delicious sensorial experience.”
Speaking on his association with Fanta, actor Kartik Aaryan said “Being part of Fanta’s Fnacking campaign has been amazing! Fanta’s indulgent and flavorful Fnacking proposition is a game-changer. It’s truly exhilarating for me to be involved in this captivating campaign that brings a Champion spirit and a fresh perspective to the table.”
Commenting on the campaign, Ogilvy North chief creative officer Ritu Sharda added, “We love experimenting with our snacks, constantly exploring unique combinations of flavours. This is why it comes as no surprise when you hear snack names like Samosa Bhel, Pakora Pav, and the likes. To demonstrate the coming together of Fanta and this culinary spirit, we’ve created a visually stunning world inspired by the Gram, where Kartik Aryan crafts these amazing snack fusions. With a playful twist, he enhances the flavour journey by adding a splash of delicious Fanta, transforming it into a “Fnack” (Fanta + Snack), making every bite more vibrant and enjoyable.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
