Brands
Fanta fizzles with flavour: Coca-Cola India’s orange star rules the carbonated sof drinks scene
MUMBAI: Fanta, Coca-Cola India’s iconic orange-flavoured fizz, has taken a big, bubbly lead in the carbonated soft drink (CSD) category, commanding over 50 per cent of the market. The brand’s playful spirit and tangy taste have made it a go-to thirst-quencher for young Indians, seamlessly mixing nostalgia with a digital twist.
First sipped in 1940, Fanta has evolved into a cultural phenomenon across 180 markets worldwide, but it’s India where the brand has really popped. From Rs 10 for a 200ml pack to 2.25L family-sized bottles, Fanta is everywhere—across two million retail outlets nationwide.
Coca-Cola India developing markets and southwest Asia vice-president, franchise operations Vinay Nair said: “Fanta’s success is a testament to our flavour-first strategy, portfolio agility, and ability to stay culturally relevant. We’ve tapped into the youth’s digital DNA with campaigns like Fanta Mangta, turning a simple phrase into a fun cultural cue.”
The latest Fanta Mangta campaign, featuring youth icon Kartik Aaryan, has hit all the right notes. With high view-through rates, creator collaborations, and meme-worthy moments, it’s made Fanta a digital darling.
Whether it’s adding a burst of joy to Holi celebrations or being the perfect sidekick for everyday cravings, Fanta has become more than a drink—it’s a pop of happiness. As India’s young and restless sip on Fanta, Coca-Cola India’s zesty star shows no signs of losing its sparkle.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
