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FairPlay News named as official team sponsor of Sri Lanka cricket team for Asia Cup
MUMBAI: Sri Lankan cricketers will be donning a new name on their jerseys for the Asia Cup as FairPlay News becomes the official national sponsor for the team. FairPlay News is a sports news and updates platform and a fairly new entrant in the Fantasy Sport category.
“We are extremely happy to welcome Fairplay News as the official sponsors of the national team during the upcoming Asia Cup and hope that this partnership will augur well for the sports site,” said Sri Lanka Cricket CEO Ashley de Silva.
FairPlay News director stated, “We are proud to be the Sri Lankan Cricket Team sponsors. This association has given Fairplay News the right opportunity to be able to stand true to our name and work which imbibes the virtues of sport.”
Dasun Shanaka and his 20-member squad will wear the jerseys with the name FairPlay News, a part of the FairPlay Sports. It is a multi-vertical group. The Asia Cup will be held from 27 August in the UAE.
The Asia Cup was originally scheduled to be held in Sri Lanka but shifted to the UAE due to political turmoil and the economic crisis in the nation. Sri Lanka has witnessed months of food and fuel shortages, blackouts and runaway inflation in the wake of its worst financial crisis on record. This association is extremely welcome for the cricketing body amidst this turmoil.
MAM
Stagwell expands Trade Desk tie up to deploy Koa Agents globally
AI agents to automate planning buying optimisation and measurement.
MUMBAI: Media buying may soon need fewer hands on keyboards and more prompts on screens. Stagwell has expanded its global partnership with The Trade Desk, becoming the first global marketing network to adopt Koa Agents, an alpha-stage, agentic AI system designed to overhaul how digital advertising campaigns are run.
At its core, Koa Agents flips the traditional workflow. Instead of manually configuring campaigns step by step, marketers can simply describe their objectives, with AI agents executing, optimising and refining campaigns in real time. Tasks that once took days from audience segmentation to performance analysis are now automated and continuously adjusted as conditions shift.
The integration will connect Koa Agents with Stagwell’s proprietary media ecosystem through The Trade Desk’s Open Agentic Kit, effectively stitching together planning, activation, measurement and optimisation into a single, automated loop.
The first phase of deployment will focus on two key areas. For audience planning, traders can define target segments while Koa Agents identify high-value consumers, activate campaigns across premium inventory and optimise performance dynamically. On the supply side, the system introduces deeper transparency, using quality signals such as ad-to-content ratios and refresh rates to prioritise inventory, while offering clearer visibility into pricing and margins during live campaigns.
The rollout will also introduce a conversational interface, allowing traders to query campaign performance in plain language, why it is underperforming, what is driving results, and what to change receiving real-time, actionable recommendations.
Stagwell plans to make these capabilities available to select clients in a closed beta later this summer, with a broader roadmap aimed at automating the full campaign lifecycle, including setup, troubleshooting and predictive optimisation.
The move builds on an existing partnership between the two companies, including Stagwell’s adoption of Unified ID 2.0, The Trade Desk’s privacy-focused identity framework. Combined with Koa Agents, this is expected to sharpen audience targeting, streamline cross-channel activation and improve measurement accuracy.
As advertising grows more complex behind the scenes, both companies are betting that the front end can become radically simpler where campaigns are less about clicks and controls, and more about outcomes and intent.
