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Emirates signs Suryakumar Yadav for new T20 World Cup ad
MUMBAI: Emirates is stepping up to the crease ahead of the ICC Men’s T20 World Cup, with Indian star Suryakumar Yadav fronting its latest advertising campaign. The airline, long associated with the sport, is using the upcoming tournament to strengthen its bond with cricket fans across the globe.
For nearly three decades, Emirates has been a familiar presence in international cricket. From sponsoring major ICC tournaments to appearing on umpires’ kits, the airline has woven itself into some of the game’s biggest moments across more than ten cricket-loving nations.
Yadav, known for his inventive strokeplay and cool-headed consistency, has become one of the defining faces of modern T20 cricket. The ICC’s top ranked T20 batter played a key role in India’s triumph at the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup, and now leads the national T20I side.
The new campaign celebrates Emirates’ long association with the sport. It features Yadav showcasing his trademark flair before a packed stadium, capturing the energy and colour that make T20 cricket such a global spectacle. The advertisement will roll out across cricket-loving markets as the tournament approaches.
Passengers flying with Emirates during the ICC Men’s T20 World Cup will also be able to catch the action live. Matches will be available on the airline’s ice entertainment system through Sport 24 and Sport 24 Extra.
Speaking about the campaign, Yadav said that both cricket and aviation demand preparation, adaptability and performance under pressure. He added that frequent travel is part of the job, and consistency and comfort make a meaningful difference.
Emirates’ executive vice president for corporate communications, marketing and brand Boutros Boutros, said Yadav’s fearless style and wide appeal make him a natural fit for the airline’s cricket-led storytelling. He added that cricket remains one of Emirates’ most enduring sporting partnerships, and the company plans to continue investing in the sport’s future.
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Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
