Brands
Fabindia unveils Celebrate Everyday summer theme
Mumbai: Fabindia a lifestyle brand, has launched its latest umbrella theme for the summer, capturing the mood of Celebrate Everyday. It’s about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play and all the little moments of our life.
This collection highlights gentle pastels to earthy shades, elegant craftsmanship, and the easygoing comfort we all need. It’s light, airy, breezy and ready for summer! With capsule collections for different aspects of your wardrobe and home, they present three key offerings- Indian Summer, Elemental and PLaY.
Elemental- Western Wear Summer’24
Showcasing the harmony between contemporary fashion and timeless traditions, earthy tones, fluidity, warmth and breathable fabrics rule this campaign. With the ever-growing popularity of Fabindia’s western wear collection, this edit seamlessly integrates nature-inspired designs into contemporary Western Wear, with something for every style aesthetic. With each piece telling a story of artisanal crafts, women can explore a range of silhouettes for dresses, prints and embroideries on shirts, tops and more. Men can browse through a myriad of options for fabric, prints and colours for their summer shirts.
Indian Summer- Ethnic Wear Summer’24
This collection encapsulates Fabindia’s most loved kurtas for men and women, saris, dupattas and intricate jewellery. This is your summer diary, your everyday go-to essentials, it speaks to you on a day-to-day basis. It’s a take on familiar elements of summer reflected in comfortable ethnic wear. With motifs inspired by the Peepal tree and enchanting florals, light pastel shades woven in cotton are what you will find, with styles for the entire family.
PLaY by FabHome
Limitless possibilities! That’s the theme for your home this season. PLaY by Fabhome encourages everyone to embrace their inner interior designer, mixing and matching cushions, curtains, throws, bed linen and table settings. Your home is your playground and every aspect of your personality should shine through. The collection caters to the ever-changing moods and aesthetics of your home during the summer.
Speaking about the ‘Celebrate Everyday’ collection, a Fabindia spokesperson said – “We want people to look at Fabindia as an everyday solution, not just for weddings, festivals and special occasions, but as a one-stop-shop where everyone, from adults to kids, can find something they identify with every day. This collection has its own identity with inspiration taken from the moments we all experience every day, which is woven into its fabric. This makes it stand apart from the rest.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
