Ad Campaigns
Eye-Q launches #AnEyeonParentseye campaign
Mumbai: Eye-Q, a leading chain of 29 super-speciality eye hospitals, announced its new digital campaign, #AnEyeonParentseye, dedicated to raising awareness about senior eye care. As part of its commitment to holistic eye health, the campaign featured informative videos and posts, guiding children and youngsters on recognising signs in their older parents that may indicate the need for comprehensive eye care.
Scheduled from 11 to 13 January 2024, this initiative coincided with Eye-Q’s 17th-anniversary celebration on 14 January. The campaign aims to shed light on common eye-related issues that often manifest in old age. By educating the public on identifying early signs of these conditions, Eye-Q hopes to empower families to take proactive measures and seek timely medical intervention.
As a pioneer in the eye care sector since its establishment in 2007, Eye-Q has consistently strived to provide high-quality eye care services at affordable costs. The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa. Eye-Q founder & CMD Dr Ajay Sharma is a renowned eye surgeon in India, leading a team of specialists with extensive experience from top hospitals nationwide.
“Eye-Q is not just a hospital chain; it’s a beacon of eye health awareness. Our #AnEyeonParentseye campaign is a testament to our commitment to community well-being. By leveraging digital platforms, we aim to reach a broader audience and empower them with knowledge about senior eye care,” said Dr Ajay Sharma.
The campaign concluded with an Instagram awareness interaction featuring Dr Ajay Sharma and a representative from an NGO focused on eye care. Eye-Q invited everyone to join the conversation, learn about the importance of senior eye care, and contribute to creating a world where eye health is a priority for every family.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
