MAM
Expectations from the government in formulating national retail trade policy in Budget 2020
India is the fifth-largest global destination in the retail space. With the budget 2020 being around the corner, there is a hope that the new policies will have a positive impact on the retail and the consumer sector. The retail sector is the most dynamic sector in recent times, there has been drastic changes and has witnessed high consumer activism, supply chain model, marketing and advertising activities and introduction of new players in the market.
A joint report by Assocham and MRRSIndia.com suggest that the retail the Indian retail / consumer market is set to cross the $1 trillion mark by 2020 due to rise in per capita income and consequent expenditure.
Below are the 8 challenges which were faced by the retail sector in 2019:
- Higher GST rates for retail players have been resulting in accumulation of non-refundable credit due to substantial spend on advertising and branding spending capacity.
- There has been multiplicity of laws and regulations governing the sector
- Restrictive conditions under the foreign direct investment (FDI) policy for single-brand retail trading leading to ambiguities and hurdles for the e-commerce sector. Improvising conditions and minimalizing restrictions will further give a boost to FDI.
- Lack of clarity and understanding of regulations/guidelines governing imposed on online retail trading.
- Lack of proper physical and digital infrastructure, developed supply chain resulting in inefficiencies and higher costs.
- Growth in retail sector has resulted in a growing demand in the real estate sector thus resulting in a rise in overall real estate cost
- Lack of effective supply management. Solid infrastructure and developed supply chain will improvise the foundation and overall profitability
- Lack of incentives for the new players in the retail market.
Budget 2020 gives an opportunity to the government to address the main problems faced by the retail sector and push the economy to a higher growth. Some of the expectations from the government in Budget 2020 are listed below.
- GST slab to be simplified and successful / structured implementation of new mechanism that will help ease the process. We also look forward to the reduction of the GST which will encourage more people to spend.
- The budget may focus on simplification of the government laws will have a positive impact on the sector and will give freedom to try new techniques and introduce new trends. Also Clarifications on open issues and introduction of measures for ease of doing business would be of great help.
- The budget should consider educating the retailer and traders and clarifying regulations for retailers ensuring sound risk management practices and KYC (know your client) mechanisms.
- Promoting partnership and collaboration for accessing new channel capabilities, digital technologies and easier entry into new market may help in optimizing costs.
- A further initiative by the government by introducing laws and rules to reduce the real estate cost would prove to be of great help to common man who look forward to live in beautiful homes or for investment purposes. Stabilisation of tax policies on properties would also be beneficial since there is a constant change in rate slabs.
- Introducing new incentives and bold reforms will encourage the new-bees in the retail industry to expand their activities across various platforms.
- Supporting rural growth and expecting positive initiatives like MGNREGA, increase in the MSP for select crops, focus on electrification of villages, farmer friendly technologies, etc.
- We expect new entrants/ investors in the FMCG space with the introduction of simplified tax structures, stability in custom duty and a less aggressive tax administration.
- A special start-up growth fund to support start-ups will boost the start-up ecosystem immensely.
- We expect the budget to provide impetus for digital payments (Debit and credit cards, UPI)
With all believe in the government we expect new reforms in budget 2020 keeping in mind the betterment of the retail sector and in the best interest of retailers and common man.
(The author is retail head, Kalpataru Ltd. The views expressed are his own and Indiantelevision.com may not subscribe to them)
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
