Ad Campaigns
Exide Life Insurance urges to strengthen Diwali checklist
MUMBAI: This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance.
Through its latest video led campaign using digital and social media, Exide Life Insurance urged people to make it a time to contemplate and dispel darkness of ignorance by securing your loved ones. By adding adequate term insurance in your Diwali checklist so that your family remains protected.
The film tugs at the heartstrings, highlighting the idea of an unconventional inclusion in the Diwali Checklist – by securing financial protection for the family. The film shows a woman sitting and making a checklist for Diwali. She feels like her Diwali checklist is incomplete and asks her husband to take a look. The husband spots the missing link and adds term insurance to the checklist. The wife is sceptical of the purchase due to increase in the expenses and is surprised when the husband calls it as a Zero Cost plan. The husband goes on to explain how the plan can help secure their future during the policy term and on completion of the policy term, all premiums paid are returned. Hence, making the total cost Zero.
The first of its kind communication exercise using the concept of ‘Zero Cost Term Insurance’ was kick-started by Exide Life Insurance where its brand ambassador Mahendra Singh Dhoni was seen playing out the role of a new age insurance buyer who invests in a One Crore Term Insurance policy.
Taking a leaf from its predecessor, this new Diwali campaign is expected to garner viewership and interest from its audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
