MAM
EveryMedia wins agency of the year award at ACEF 2016
MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement initiatives and practices in the Asia Pacific & GCC region inviting some of the best customer engagement professionals to share their views on present and future of customer engagement practices. ACEF Awards helps promote the best brands/Organization/Agencies/Individuals for their outstanding achievements in customer engagement & brand excellence through various mediums of marketing.
“This is an exemplary moment for EveryMedia and we thank the Asian Customer Engagement Forum for acknowledging our work. We are grateful to our clients; not only for their trust but also for the tremendous support and creative freedom they give us. This honour encourages us to do even better,” said EveryMedia Technologies CEO Gautam B Thakker.
Digital marketing campaigns created by EveryMedia always focus on innovation, creativity, design and ROI. Initiatives and activities that are planned and executed by EveryMedia have won accolades for many clients. At the Asian Customer Engagement Forum, EveryMedia Technologies emerged victorious in other categories too. The company bagged the Marketing Capability Silver Award for Excellence in Brand Management for Zicom SaaS Pvt. Ltd, the Marketing Capability Gold Award for Excellence in Digital transformation for the film Neerja, the Marketing Capability Silver Award for Integrated Marketing Communications for the film Manjhi and the Marketing Capability Gold Award for Most effective use of branded content for Myntra’s All About You by Deepika Padukone.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
