Ad Campaigns
Everest Brand Solutions’ campaign for Taarak Mehta ka Ooltah Chasmah
MUMBAI: SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.
To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has been conceptualised by Everest Brand Solutions and created by Rediffusion depicts that a little change in perspective makes even a setback look encouraging and brings people together. Rahul Jauhri is the chief creative officer for the campaign, with Samir Chonkar contributing as creative head and Ashish P Verma as creative head. Art direction is by Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil.
The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.
Sony SAB sr EVP and business head Anooj Kapoor said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”
Sony SAB senior VP & head marketing Chandramohan Mehra, , said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”
Rediffusion Y&R Dhunji S Wadia- Group President said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega’ – need to see the ‘Oolta Chashmah’ way to get the real joy of life.”
Rediffusion Y&R CCO Rahul Jauhari added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
