Brands
Eveready reports higher income, stable nine-month profit
MUMBAI: It appears Eveready Industries is far from running out of juice. On 5th February 2026, the battery behemoth announced a set of financial results that would make any investor’s eyes glow. From boardroom strategy to the factory floor, the company is re-energising its operations with a mix of property divestments and a brand-new perks package for its team.
The numbers tell a story of steady current rather than a sudden short circuit. For the quarter ending 31st December 2025, Eveready reported a standalone total income of Rs 367.31 crore, a healthy leap from the Rs 333.59 crore recorded in the same period the previous year. Revenue from operations alone stood at Rs 366.97 crore.
Looking at the nine-month stretch, the figures are even more illuminating. Total income climbed to Rs 1,130.40 crore, up from Rs 1,046.29 crore in 2024. While the profit for the quarter dipped slightly to Rs 7.36 crore compared to last year’s Rs 13.05 crore, the overall nine-month profit remains a solid Rs 29.49 crore.
In a move to streamline its assets, Eveready is offloading its leasehold rights for land and structures in Noida, Uttar Pradesh. The Board has greenlit the sale of its Sector 80 plots, B1 and B2, for a consideration expected to be no less than Rs 250 crore. This tactical disposal is slated to wrap up within six months, providing a significant cash injection without impacting daily operations.
It isn’t just the balance sheet getting a boost. The company is introducing the “Eveready Industries India Limited Employees Stock Option Plan 2026” (Esop 2026). Subject to shareholder approval, the plan offers up to 21,81,000 equity shares, ensuring that the people keeping the lights on have a real stake in the company’s future.
Of course, it isn’t all smooth sailing. The company is currently contesting a Rs 171.55 crore penalty from the Competition Commission of India (CCI). While the National Company Law Appellate Tribunal (Nclat) has stayed the fine, Eveready has already deposited 10 per cent of the amount as a precaution.
Additionally, new national Labour Codes have led to a one-time incremental liability of Rs 9.38 crore for employee benefits. There was also a notable ex-gratia payment of Rs 29.75 crore made to workmen upon separation earlier in the year.
Despite these hurdles, Eveready’s earnings per share (EPS) for the nine months stands at Rs 4.06, proving that even after decades in the game, this brand still has plenty of power left in the tank.
Brands
GUEST COLUMN: Beyond layoffs, India emerges as creative-tech hub
Shift in hiring and AI-led workflows is reshaping global media and marketing
MUMBAI:The global narrative around layoffs in media and technology may suggest contraction, but a deeper transformation is reshaping how creative and tech capabilities are built and deployed. For Sanjil Zaveri, general manager – India at Brandtech+, this shift is less about decline and more about redistribution, one that is positioning India at the centre of a new global operating model. In this piece, Zaveri explores how integrated workflows, AI-powered production, and evolving talent demands are redefining the creative-tech ecosystem, why India is emerging as a strategic hub for global content and innovation, and what this means for the future of media, marketing, and talent.
The global headlines around layoffs in technology and media continue to dominate industry conversations. From platform restructuring to reduced marketing spends, the narrative suggests a slowdown across the creative and digital ecosystem.
But beneath these headlines, a different shift is underway, one that is quietly redefining how creative and technology work is delivered globally.
Hiring is not disappearing; it is being redistributed. And India is increasingly at the centre of this transition.
A structural shift in the creative-tech ecosystem
The media and marketing landscape is undergoing a fundamental reset. Brands today are moving away from fragmented agency models and siloed teams toward more integrated, agile structures.
Creative, technology, and media are no longer operating in isolation. Campaigns are now built through connected workflows, where ideation, production, and optimisation happen simultaneously.
This shift is forcing organisations to rethink where and how teams are built. Increasingly, the focus is on capability, speed, and scalability, rather than geography alone.
India’s emergence as a creative-tech hub
India’s role in this evolving ecosystem has expanded significantly.
Traditionally positioned as a backend execution market, India is now playing a far more central role in global campaign delivery. Teams based here contribute not just to production, but also to strategy, content development, and performance optimisation.
This is particularly relevant in a market where content velocity has increased dramatically. With the rise of digital platforms, OTT, and always-on marketing, brands require high volumes of creative assets without compromising on quality.
Industry insights from Ernst & Young point to India’s growing strength as a global content hub, while NASSCOM continues to highlight the scale and depth of the country’s digital talent pool. Together, these factors create a compelling case for India as a foundation for more efficient, integrated content ecosystems serving global markets.
A global company’s perspective on India
At Brandtech+, this shift is already shaping how we operate.
As a global organisation working across creative, marketing, and technology, our talent strategy is increasingly driven by capability rather than location. India has therefore become a key market for both scale and strategic talent.
In the first quarter of this year, we have significantly accelerated hiring in India across creative, technology, and operations roles, moving well ahead of plan and continuing to build strong momentum. We are actively hiring across multiple functions, with India playing a central role in delivering integrated creativetech solutions for global brands.
These signals reflect a broader change in how global companies view India, not as a delivery centre, but as a hub for connected creative, data, and technology capabilities.
“While much of the global narrative is centred on contraction, what we are seeing in India is a different kind of growth,” says Sanjil Zaveri. “As a global company, we are investing in talent that can work across creative, data, and technology, because that is where the future of marketing is headed.”
AI and the new content economy
Artificial intelligence is playing a critical role in enabling this transformation.
In today’s media environment, the demand for content has scaled exponentially. Brands are expected to create, adapt, and optimise creative assets across multiple platforms in real time. The scale of this demand would be difficult to sustain through traditional production models alone.
AI is helping make this possible.
Rather than replacing roles, AI is streamlining workflows, automating repetitive tasks, accelerating production timelines, and enabling faster experimentation. This allows creative and strategy teams to focus on higher-value outputs.
“AI removes the mundane and elevates the meaningful,” says Zaveri. “It allows teams to focus on ideas and storytelling, while technology drives efficiency.”
For media platforms and advertisers, this is redefining how campaigns are built, moving from linear production cycles to continuous, data-driven content creation.
What this means for media talent
For professionals across media, advertising, and digital, this shift is redefining skill requirements.
The traditional boundaries between creative, media planning, and technology are blurring. Content creators are expected to understand performance metrics. Media professionals are working more closely with data, platforms, and automation. Collaboration across disciplines is becoming a core skill.
This is creating demand for hybrid talent, professionals who can operate across disciplines and adapt to rapidly changing workflows.
India’s talent ecosystem is particularly well suited to this environment. With strong capabilities across content, design, engineering, and analytics, the market offers a unique combination of scale and versatility.
Importantly, global exposure is no longer tied to relocation. Professionals in India are increasingly working on international brands and campaigns, collaborating with teams across markets in real time.
Looking ahead: India at the centre of the reset
What we are witnessing today is not a temporary phase; it is a structural reset in the global creative-tech ecosystem.
Layoffs may continue to shape short-term narratives, but they do not capture where long-term growth is being built. That growth lies in new operating models, integrated workflows, and markets that can deliver both scale and innovation.
India is firmly at the centre of this transformation.
As global media and marketing organisations continue to evolve, India’s role will only become more critical, not as a support market, but as a strategic hub for content, creativity, and technology-led innovation.
The future of creative-tech will be defined by collaboration, speed, and adaptability. And increasingly, it will be shaped from India.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
